Terms of Service

1. Acceptance of the Terms

By accessing or using the analytics and BI services provided under the brand RetentionBI ("we", "us", "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree with these Terms, you must not use our services or website.

2. Our services

RetentionBI provides business‑to‑business (B2B) analytics and Business Intelligence services, including:

• Product analytics (funnels, cohorts, retention, activation, engagement);
• Marketing analytics (campaign performance, conversion analysis, ROI, attribution);
• BI dashboards in tools such as Power BI and Tableau;
• Consulting, implementation projects and ongoing analytics support.

The exact scope of services is defined in the individual proposal, order form or contract between us and your company.

3. Business accounts and access

Our services are intended for business customers only. When you access our services on behalf of a company, you confirm that you are authorised to do so.

You are responsible for:

• Providing accurate and up‑to‑date information about your organisation;
• Maintaining the confidentiality of any access credentials;
• Ensuring that your users comply with these Terms;
• Informing us immediately about any unauthorised access or security incident.

4. Acceptable use

You agree to use our services only for lawful business purposes. In particular, you must not:

• Use the services in violation of applicable law or third‑party rights;
• Upload or share unlawful, harmful, or infringing content;
• Attempt to gain unauthorised access to our systems or the data of other clients;
• Introduce malware, scripts or other code that may harm our systems;
• Resell or provide our services to third parties without our prior written consent.

5. Client data and confidentiality

In the course of providing analytics and BI services we may process data from your systems ("Client Data"). You remain the owner and controller of your Client Data.

We will:

• Use Client Data only to provide the agreed services;
• Protect Client Data with appropriate technical and organisational measures;
• Not disclose Client Data to third parties, except to approved sub‑processors or where required by law;
• Sign a separate data processing agreement (DPA) with you where required by law.

6. Intellectual property

All intellectual property rights in our methodologies, templates, dashboards, documentation and software remain with RetentionBI, unless otherwise agreed in writing.

You receive a limited, non‑exclusive, non‑transferable right to use deliverables (dashboards, reports, documentation) for your internal business purposes only.

7. Fees and payment

Fees for our services are specified in the relevant proposal, order form or contract. Unless agreed otherwise:

• Project fees are invoiced according to the agreed milestones;
• Monthly retainers are invoiced in advance for each month;
• Invoices are payable within the payment term stated on the invoice.

If invoices are not paid on time, we may suspend services until payment is received. All fees are exclusive of VAT and other applicable taxes, which will be charged separately where required by law.

8. Term and termination

The term of our engagement is defined in the relevant contract or order. Either party may terminate the agreement in accordance with the termination provisions set out therein.

We may suspend or terminate access to our services with immediate effect if:

• You materially breach these Terms or the underlying contract;
• You use the services in a way that may cause harm to us, other clients or third parties;
• We are required to do so by law or competent authority.

9. Warranties and disclaimers

Our services are provided with reasonable skill and care. However, except where expressly stated otherwise in writing, the services are provided "as is" and we do not guarantee that:

• The services will be error‑free or uninterrupted;
• The analytics or BI outputs will meet all of your expectations;
• Any particular business result will be achieved.

10. Limitation of liability

To the extent permitted by law, we are not liable for any indirect, incidental, consequential or punitive damages, loss of profits, loss of data or business interruption arising out of or in connection with the use of our services.

Our total aggregate liability under these Terms and the related contract is limited to the total fees actually paid by you to us for the services giving rise to the claim during the twelve (12) months preceding the event giving rise to the liability.

11. Data protection

Processing of personal data in connection with our services is governed by our Privacy Policy and, where applicable, a separate data processing agreement (DPA). In case of conflict between these Terms and a signed DPA regarding data protection, the DPA will prevail.

12. Changes to the services and Terms

We may update or modify our services from time to time, for example to improve functionality or security. We may also update these Terms. If we make material changes, we will notify you in an appropriate manner (for example by email or via our website).

13. Governing law and jurisdiction

These Terms and any disputes arising out of or in connection with them are governed by the laws of Germany. The exclusive place of jurisdiction is Berlin, Germany, unless mandatory law provides otherwise.

14. Contact

If you have any questions about these Terms of Service, please contact us: