Our Approach

How we work with your product and marketing data

Our process combines analytics strategy, implementation, and BI visualisation. We focus on clear metrics, reliable data, and dashboards that answer real business questions.

01

Analytics Strategy & Metrics

We start with your business model, goals, and current reporting to define what really needs to be measured.

KPI framework

We define core product and marketing KPIs (activation, retention, CAC, LTV, etc.) aligned with your growth model.

Funnel & cohort design

We design funnels and retention cohorts that reflect real user journeys across product and campaigns.

Measurement plan

We create a structured analytics specification that your product and engineering teams can easily implement.

02

Implementation & Data Quality

We help you implement tracking and data flows that are reliable enough for important decisions.

Tracking plan

We define events, properties, and user identifiers for product and marketing analytics.

Integrations

We connect data from product, CRM, payment systems, and ad platforms into your BI environment.

Data quality checks

We introduce validation checks so your dashboards always reflect clean, up-to-date data.

03

BI Dashboards in Power BI / Tableau

We build dashboards that answer concrete questions for founders, product, and marketing teams.

Executive dashboards

We design top-level views for leadership with product, marketing, and financial KPIs in one place.

Team views

We build detailed dashboards for product managers, marketers, and customer success teams.

Iterative improvements

We refine dashboards based on feedback and new questions from your stakeholders.

04

Ongoing Analytics Support

We become your long-term analytics partner, not just a one-time implementation vendor.

Regular reviews

We join regular product and marketing meetings to present insights and discuss next steps.

Backlog of improvements

We maintain a backlog of analytics and BI improvements and help you prioritise them.

Training & enablement

We train your team to read dashboards correctly and ask the right questions of your data.

Real results from real companies

SaaS, e-commerce, and subscription businesses across Europe trust RetentionBI to turn their data into growth. Here's how our analytics and BI solutions drive measurable business outcomes.

SM

Sarah Mitchell

B2B SaaS Platform • 50-200 employees

Honestly, we had no idea what was happening with our product metrics before RetentionBI. It was like trying to navigate in the dark. They set up these amazing funnels and retention tracking in Power BI, and within just 8 weeks we could actually see where users were dropping off in our onboarding. Now we know exactly which features people love, and our roadmap decisions are all backed by real data. Game changer.

JR

James Richardson

E-commerce Brand • €10M+ revenue

We were running ads on Google, Facebook, and Shopify, but had no clue which ones actually worked. RetentionBI pulled everything into one Tableau dashboard and suddenly we could see the entire customer journey from first click to purchase. We stopped guessing and moved over €200K to the channels that actually convert. Our cost per acquisition dropped by 28%—that's real money back in our pocket.

MK

Michael Keller

B2B SaaS Startup • Series A

We had like 15 different reports from all these tools, and every board meeting was a nightmare because the numbers never matched. RetentionBI gave us one Power BI dashboard with everything—MRR, churn, expansion, cohort analysis, the works. Our investors actually understand what's happening now, and we're making decisions way faster because we're all looking at the same numbers. It's been a huge relief.

EW

Emma Watson

Subscription Business • 200+ employees

The retention and churn dashboards from RetentionBI are seriously impressive. We can spot which customer groups are about to leave before they actually churn, and we finally see which marketing campaigns actually boost lifetime value. My team used to spend most of their time pulling reports together, but now they're doing real analysis. The value we're getting is incredible.

Ready to see similar results?

Book a free consultation and discover how RetentionBI can transform your analytics.

Transparent Pricing

Choose the right analytics plan for your business

Three service levels designed for different stages of growth. All plans include access to our analytics team, core dashboards, and a clear scope of work—so you always know what you're paying for.

Analytics Starter

Perfect for early-stage products

1,490
one-time project

Get a solid analytics foundation with core dashboards and tracking setup.

Analytics audit (product & marketing)
Definition of key metrics and funnels
Basic tracking plan (events & properties)
1 core dashboard (Power BI or Tableau)
Handover workshop for your team
Delivery in 4-6 weeks

BI & Analytics Partner

For enterprise teams

4,900
per month

Dedicated analytics partner with custom BI models and priority support.

Everything in Growth Analytics
Dedicated analytics lead for your account
Custom BI model (Power BI or Tableau)
Weekly reporting & insights summary
Up to 6 new dashboard views per month
Support for board & investor reporting

Not sure which plan fits your team?

Book a short discovery call and we'll walk through your current analytics setup, business model, and goals—then suggest the right scope and pricing for you.

Success Stories

Real impact across product, marketing & BI

We work with SaaS, e-commerce, and subscription businesses that want to grow based on data. Here are real examples of how product & marketing analytics together with BI dashboards transformed their numbers.

Product Analytics

Product teams use our funnels and retention views to understand activation, feature adoption, and long-term engagement.

Marketing Analytics

Marketing teams track campaign performance end-to-end, from click to revenue, and shift budget to highest-ROI channels.

BI Dashboards

Leadership teams get a single source of truth in Power BI or Tableau with product, marketing, and revenue KPIs.

Data-Driven Culture

Teams move from ad-hoc reporting to a structured, data-driven decision process across the company.

+18% activation

B2B SaaS – Onboarding Funnel Optimization

From blind spots to a clear activation funnel

"We knew users were dropping during onboarding but had no clear numbers. RetentionBI mapped our product funnel, defined activation, and built retention cohorts. We redesigned three steps in the onboarding based on data and quickly saw a clear uplift in trial-to-paid conversion."

Activation rate increased by 18%
Churn in first 60 days reduced by 11%
Onboarding decisions now data-driven
+32% ROAS

E-commerce – Campaign ROI Tracking

From channel confusion to clear performance per campaign

"We were running campaigns on multiple platforms without a single picture of performance. With RetentionBI's marketing analytics dashboards, we now see ROAS, CPA, and retention per cohort for each channel. Budget planning became a data-driven process instead of guesswork."

Overall ROAS improved by 32%
Cost per acquisition reduced by 24%
Weekly performance review in one BI dashboard
−17% churn

Subscription Business – Churn & Retention

From static reports to actionable retention cohorts

"Our reporting showed total churn, but not who was churning and why. RetentionBI set up cohort retention views and cancellation reason dashboards. We introduced targeted win-back campaigns for specific segments and saw a meaningful improvement in customer lifetime value."

Monthly churn reduced by 17%
LTV increased by 21%
Retention now part of regular KPI reviews
Single source of truth

Scale-up – Unified BI for Leadership

From scattered spreadsheets to one BI layer

"Every department had its own spreadsheets and KPIs. RetentionBI built a central data model and Power BI dashboards for the C-level and each team. Weekly leadership meetings now use the same metrics and definitions across product, marketing, and customer success."

Reporting time reduced by 50%
Alignment across product, marketing, and CS
One BI environment for all leadership decisions

Ready to make your product and marketing truly data-driven?

Let's look at your current analytics setup, key funnels, and KPIs together—and see where better data can unlock growth.

Our Services

Product & marketing analytics and BI in one place

RetentionBI combines product analytics, marketing analytics, and Business Intelligence so your team can move from fragmented reports to a single source of truth for decisions.

Product Analytics

Understand how users move through your product, where they drop off, and what keeps them coming back.

  • Funnel and cohort setup
  • Activation and engagement metrics
  • Behaviour-based segmentation
  • Retention and churn analysis

Marketing Analytics

Connect ad platforms, web analytics, and CRM to see which campaigns really drive revenue.

  • Channel and campaign performance
  • Conversion and funnel tracking
  • ROI, ROAS and cost per acquisition
  • Budget allocation based on data

BI Dashboards

Build interactive dashboards in Power BI or Tableau for leadership and operational teams.

  • Executive KPI dashboards
  • Team-specific reporting views
  • Automated data refresh and monitoring
  • Support for board and investor reporting

Data Pipeline & Tracking

We design tracking plans and data models that make analytics scalable and reliable.

  • Event and property definitions
  • Data quality checks
  • Integration with your stack
  • Documentation for your team

Analytics as a Service

No need to hire a full in-house team. We act as your external analytics and BI partner.

  • Dedicated analytics lead
  • Monthly or weekly review calls
  • Backlog of analytics tasks
  • Support for stakeholders across teams

Data-Driven Culture

Build a culture where decisions in product and marketing are always backed by data.

  • KPI framework and definitions
  • Regular performance reviews
  • Training for your team
  • Documentation and playbooks

Want a clear picture of your product and marketing performance?

We'll review your current setup and show you how unified analytics and BI can support your business model and growth targets.

Ready to transform your analytics & BI?

Our team replies within 24 hours. Share your product, marketing setup, and current reporting challenges—we'll suggest a concrete analytics and BI approach for your business.

Support hours: Monday – Friday, 9:00 – 18:00 CET